4 January, 2023
Written by Luke Patterson
However, one thing most companies still fail to get right is making the privacy information they share as user-friendly as possible. Privacy policies must be designed to feel as though they’ve been written for the user, not a courtroom. Unfortunately, many privacy policies are relegated to the dusty underside of a company’s website, in size 6 font where once clicked, you’re transported to a black and white page of intimidating chunks of opaquely written paragraphs, only navigable by section titles. Substantive transparency over company data practices isn’t achieved solely by putting the right information on a website, but by making that information as universally accessible and communicable as possible.
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Pretty Good: Match Group
The reason this is important is because the personal data that dating platforms collect is incredibly sensitive. They hold information about a users’ sexual preferences, gender identity, and race, and have access to any media a user shares on their messaging platforms. Thus, it is especially important that any user can be in total confidence that the data they share on a dating platform is sufficiently protected.
We have not published our first rating of Match Group yet. To access the performance of the dating platform industry from previous quarters, click here.
Given the explosion of video conferencing platforms during and since the pandemic, and the sensitivity of the personal data Zoom collects about a user’s job title, home address, and email address, we would expect Zoom to have improved their privacy messaging in a similar way to companies such as Google.